From Butter Tea to "Snow King": Is the Globalization of Chinese Tea Drinks an "Oriental Leaves" Expedition Masked by Sugar?

From Butter Tea to "Snow King": Is the Globalization of Chinese Tea Drinks an "Oriental Leaves" Expedition Masked by Sugar?

🌍 MIXUE's signature ice cream is sold for only $1.19 on the Hollywood Walk of Fame, a price that surprises US consumers queuing up to try it. What they don't know is that behind this ice cream lies a grand narrative of the global expansion of Chinese tea drinks. 

MIXUE's first store in the US officially opened on December 20, 2025, in Hollywood, Los Angeles. The store is located directly opposite the "Chinese Theatre" on the Walk of Fame, and on the opening day, it immediately attracted many local consumers to visit. Among the crowd queuing to buy milk tea, many people only focus on sugar content and price, rarely thinking about the most core ingredient in this drink - tea. However, it is precisely these leaves from the East that have initiated the global journey of milk tea over the centuries.

📜 The Origin of Milk Tea: From Grassland Salted Milk Tea to Hong Kong-style Silk Stocking Milk Tea

🏔️ 1. Origin: The Confluence of Civilizations (Northern and Southern Dynasties)

  • 🍃 Popularization and Drinking Methods of Tea: The history of tea consumption is long. During the reign of Emperor Xuan of the Western Han Dynasty, Wang Bao's "Tong Yue" already had records of "buying tea in Wuyang" and "cooking tea with all utensils", indicating that tea had become a commodity. During the Three Kingdoms period, Zhang Yi's "Guang Ya" recorded the drinking method at that time, which involved roasting and pounding tea cakes into powder and boiling them with seasonings such as scallions, ginger, and salt to make a soup, laying the foundation for the "salty" flavor.
  • 🥛 The Maturity of Dairy Products: The northern nomadic people have long had the habit of "eating meat and drinking milk". With the exchange between the north and the south, dairy technology spread to the Central Plains. During the Northern Wei Dynasty (386 - 534 AD), Jia Sixie's Qimin Yaoshu detailed the production methods of various dairy products such as "fried and refined milk" (condensed milk), "su" (cream), and "lao" (cheese), indicating that milk processing was already very mature at that time.
  • 🍵🥛 The emergence of the concept of "milk tea": The crucial point of integration occurred during the Northern and Southern Dynasties. After Wang Su, a noble from the Southern Dynasties, defected to the Northern Wei, he was initially unaccustomed to the local diet, but after a few years, he referred to tea as "the servant of milk". Here, "servant" implies "companion", and "tea as the servant of milk" is regarded as the earliest and most vivid expression of the relationship between milk and tea, marking the official combination of milk and tea in dietary culture.

🏮 2. Development and Dissemination: From Tang Style to Global (Tang, Song, Yuan, Ming, Qing)

  • 👑 Tang Dynasty: Court Fashion and Ethnic Integration
    Milk tea became a fashion during the Tang Dynasty, a period of strong national power and open culture. Li Fan recorded in "Biography of the Ye Marquis Family" that the minister Li Bi once used the poem "The swirling foam turns into a jade pool, and adding butter scatters into glass eyes" to describe the wonderful sight of the royal family adding butter (cream) to tea and creating foam. Meanwhile, the legend of Princess Wencheng's journey to Tibet introduced tea and tea-drinking customs to the Qinghai-Tibet Plateau, where they combined with local butter to give birth to the unique butter tea, which has had a profound impact on the dietary culture of the Tibetan region.
  • 📜 Song and Yuan Dynasties: In-depth Penetration into the Folk and Wide Dissemination Overseas
    During the Song Dynasty, milk tea may already have been a popular folk beverage. After his mission to the Liao Dynasty, Su Zhe wrote a poem describing the tea-drinking customs in the north: "Nor have you seen that among the northern commoners, there is no tea-drinking without salt, cheese, pepper, and ginger, boasting of full mouthfuls." ("Harmonizing with Zizhan's Tea Brewing"). Here, "cheese" refers to dairy products. This indicates that in the northern regions during the Song Dynasty, adding salt, cheese, etc. to tea and drinking it together was already a common local custom. During the Yuan Dynasty, milk tea became more widespread with the footsteps of the Mongols. In the Yuan drama "Lv Dongbin's Three Drunkennesses at Yueyang Tower", there is even a scene where a customer questions the tea shop owner about "whether there is real butter in your tea," which indirectly reflects the popularity of milk tea at that time and people's concern for genuine ingredients.
  • 🏯 Qing Dynasty: The Pinnacle of the Imperial Court
    Milk tea was highly esteemed in the Qing Dynasty court, giving rise to a set of rigorous etiquette and production standards. The Qing Dynasty notebook "Three Records of Longjiang" recorded the custom of "first offering tobacco, then presenting milk tea" during Manchu banquets, and also detailed the recipe for making milk tea by boiling cow's milk, butter, high-quality yellow tea from Zhejiang, Yuquan Mountain water, and green salt. Emperor Qianlong was even the "number one fan" of milk tea. He not only specially made a jade bowl inlaid with precious stones to drink milk tea, but also personally composed a poem "Boiling cow's milk in milk serum, the jade bowl resembles mutton fat" to praise it. Emperor Qianlong described milk tea as: "In national ceremonies, milk tea is served in the imperial palace. It is made from milk, which is used to make people plump and healthy." To show the Qing court's respect for the sacred milk tea, Emperor Qianlong specifically ordered the jade craftsmen of the imperial workshop to carefully select a piece of jade from Hetian jade in Xinjiang, "with a texture like congealed fat and pure white without flaws," to make a milk tea bowl in the shape of double peach ears. Near the bottom of the outer wall of the bowl and on the surface of the foot ring, floral branches and leaves inlaid with gold foil were decorated, and 180 shiny rubies were inlaid to form petals. The words "For Emperor Qianlong's Exclusive Use" were engraved on the inner bottom of the jade bowl. According to historical records, Emperor Qianlong also drank and presented milk tea with this jade bowl on many important banquets, aiming to unite the noble minorities in the border areas, which reflected the preferential treatment and gifts of the Qing court to ethnic minorities.
  • 清乾隆·白玉嵌宝石奶茶碗
  • 🇬🇧 British Milk Tea: The Return of Sweet Milk Tea
    Via the Silk Road, salty milk tea was introduced to the Arab region. On this basis, the Arabs added locally abundant sugar cane, creating the world-famous sweet milk tea. This sweet milk tea was introduced to the United Kingdom and became a special drink for the royal family and nobility, giving rise to British milk tea. It is based on black tea, following the principle of "more tea, less milk" in its preparation, and is often served with sugar to form a unique taste. This drink is deeply associated with British afternoon tea culture. With colonial activities, this milk tea flowed back to East Asia and Southeast Asia. For example, the first Chinese-owned hotel in Hong Kong, "Antler Hotel," which opened in 1895, began to serve Western-style milk tea to Chinese customers.
  • 🇮🇳 Indian Masala Chai: Rooted in Indian Daily Life
    In the 19th century, the tea-loving British took over the regime in India. Since the United Kingdom itself did not produce tea, they brought with them the technology of growing and making black tea stolen from Wuyi Tongmu Pass in China to India. The British planted tea trees in the Assam Valley at the foothills of the Himalayas in northeastern India. The tea soup brewed from this black tea has a deep red color with a slight tinge of brown, and it was named "Assam Black Tea". The tea aroma has a faint malt and rose fragrance and is usually used to brew milk tea. At that time, black tea leaves were economic crops strictly controlled by the British government, with high prices. To increase tax revenue, the British government both widely planted tea trees and encouraged the public to drink more tea. Unexpectedly, among the general public, since they could not afford it, they added a large amount of spices to black tea for consumption, which could not only save tea consumption but also create a flavorful tea drink, thus giving rise to Masala Chai.

🌏 3. Modern and Contemporary Evolution: Indigenous Innovation and Global Symbols (19th - 21st Century)

  • 🇭🇰 Localization of Hong Kong-style Milk Tea
    After British-style milk tea was introduced to Hong Kong, it was transformed by local ingenuity. To reduce costs and meet the needs of the working class for a pick-me-up, tea restaurants switched to using a blend of various black teas and made it more fragrant, rich, and silky through the "pulled tea" (repeatedly pouring) process. This milk tea served in thick porcelain cups was nicknamed "silk stocking milk tea" because the cotton yarn strainer used to filter tea leaves was dyed tea-colored and resembled a silk stocking. It evolved from a daily drink for laborers to a symbol of Hong Kong's food culture, and its production technique was included in the Hong Kong Intangible Cultural Heritage List in 2014.
  • 🧋 The Birth and Modern Trends of Bubble Tea
    The next wave of globalization for milk tea occurred in Taiwan in the 1980s. In 1987, Chun Shui Tang in Taichung was the first to add the local snack "tapioca balls" to milk tea. Because they were black and shiny like pearls, it was named "bubble tea". This drink, full of chewing pleasure and visual creativity, quickly became popular across the island and began to sweep across Asia and even the world in the late 1990s.

🌱 4. Modern Development: Return to Quality and Modern Innovation (mid-2010s to present)

After the "chewing" trend led by bubble tea and the standardized expansion of chain brands, the milk tea industry entered a new round of Consumption Upgrade and concept iteration in the mid-2010s. "New-style fresh milk tea", with "original leaf tea + fresh milk" as its core formula and emphasizing the original taste of tea and a health-oriented approach, began to become an important segment of the market, marking the entry of milk tea development into the "new tea beverage" stage that pursues quality and returns to its origin.

  • 🥛 Thorough Upgrade of Ingredients: Different from the previous industrial model that commonly used tea powder and creamer (vegetable fat powder), new-style fresh milk tea clearly uses high-quality whole-leaf tea (such as famous and high-quality teas like Lapsang Souchong, Sijichun, Yashixiang, etc.) and refrigerated fresh milk as the base. This is not only an improvement in taste but also a distinct value declaration - health, naturalness, and authentic flavor. Brands have all taken "zero creamer", "zero trans-fatty acids", and "cold-brewed fresh tea" as their core selling points.
  • 🍃 Flavor Focus Shift: From "emphasizing sweetness and chewing texture" to "highlighting the natural aroma of tea leaves and the richness of fresh milk". In terms of production technology, more emphasis is placed on extracting through different temperatures and durations to showcase the unique charm of specific tea varieties, making the tea itself the protagonist of the flavor, while fresh milk plays the role of setting off and integrating.

📊 Table: Development and Characteristics of Milk Tea

Milk Tea Type Origin/Time Main Features Tea Base Selection Cultural Significance
Tibetan Butter Tea Tibet, China / Around the 5th century AD Brick tea + butter + salt, savory and rich, often served with roasted rice Brick Tea (Dark Tea) Essential for nomadic life, it warms the body and dispels cold
British Milk Tea United Kingdom/17th Century Black tea + milk, with a particular emphasis on the tea-to-milk ratio, is often paired with desserts Black teas such as Assam and Ceylon The core of afternoon tea culture lies in the sense of social ritual
Indian Masala Milk Tea India/19th Century Black tea + milk + various spices (ginger, cardamom, etc.) Assam Black Tea Daily beverages, Ayurveda health concept
Hong Kong-style Silk Stocking Milk Tea Hong Kong, China/1952 Ceylon black tea + light milk, with a strong tea flavor and smooth taste Ceylon Black Tea Blend Representative of tea restaurant culture, intangible cultural heritage craftsmanship
Taiwanese Bubble Milk Tea Taiwan, China / 1980s Tea + Milk + Tapioca Pearls, Innovative Ingredients and Tea-Drinking Methods Black tea, green tea, oolong tea The starting point of new-style tea drinks, a global phenomenon-level beverage
New Fresh Milk Tea Chinese Mainland/2010s Original leaf tea + fresh milk, emphasizing the original flavor of tea and health orientation Oolong tea, green tea, black tea, etc. The Youthfulness of Tea Culture: A Manifestation of Consumption Upgrade

🔬 The Science of Tea Selection: How Different Tea Bases Shape the Flavor of Milk Tea

The flavor framework of milk tea is determined by the tea base, and the characteristics of different tea types present distinct flavor profiles in milk tea.

  • 🍂 Black Tea: Black tea is the most traditional base for milk tea. The fully fermented process brings a rich and mellow malt and honey aroma, which combines with milk to form the classic "milk tea flavor".
  • 🌸 Oolong Tea: In recent years, the application of oolong tea in milk tea has become increasingly widespread. The semi-fermentation process endows oolong tea with both the fresh aroma of green tea and the mellow flavor of black tea. When combined with fresh milk, it can produce rich layers of floral, fruity, and roasted aromas, making it highly favored by young consumers.
  • 🍵 Green Tea: Green tea milk tea offers a different flavor experience. Unfermented green tea retains a large amount of tea polyphenols and a fresh, brisk taste, and when combined with milk, it forms a fresh and gentle "milk green" style, especially suitable for summer or paired with fruits.
  • 🍃 Emerging Tea: Among emerging trends, tea types such as Pu'er tea and white tea, which were originally less used in milk tea, have also begun to attract attention. Pu'er tea's unique aged aroma and rich taste create a distinctive milk tea experience; white tea, with its delicate sweetness and downy aroma, has become the choice for consumers seeking "light milk tea".

📋 Table: Flavor Characteristics and Applications of Mainstream Milk Tea Bases

Tea Category Fermentation Degree Flavor characteristics in milk tea Suitable for matching Represents the product
Black Tea Fully Fermented (100%) Rich and mellow, with distinct malt and honey aromas, and a full-bodied taste Fresh milk, condensed milk, brown sugar Hong Kong-style milk tea, English milk tea
Oolong Tea Semi-fermented (15-70%) Rich in layers, with floral, fruity, and roasted aroma, and a distinct aftertaste Fresh milk, oat milk, light cream Da Hong Pao Milk Tea, Four Seasons Spring Milk Tea
Green Tea Non-fermented (0%) Fresh and refreshing, with prominent herbal and bean aromas, and a light mouthfeel Fresh milk, soy milk, coconut milk Milk Green Tea, Matcha Latte
Pu'er Tea Post-fermentation (changes over time) It has a unique aged aroma, with a rich and smooth taste, featuring earthy and date-like aromas Fresh milk, thick milk, coconut milk Pu'er Milk Tea, Aged Aroma Milk Tea
White Tea Micro-fermentation (5-15%) Delicate, sweet, with a distinct hint of hair-like aroma, and a soft, smooth taste Fresh milk, light milk, almond milk White Peony Milk Tea, Moonlight White Milk Tea

💚 Health-oriented Transformation: From "Sugar-Milk Mixture" to "Tea-containing Beverage"

As consumers' health awareness grows, the milk tea industry is undergoing a "purification" health revolution. Early milk tea was widely criticized for using high trans-fat ingredients such as creamer and non-dairy creamer, but now mainstream brands have fully shifted to fresh milk and natural dairy products.

  • 🌿 Health Attributes of Tea
    Active ingredients such as tea polyphenols and theanine in tea leaves are emphasized as the "health bonus" of milk tea. On this basis, organic tea further enhances its health value through its natural and safe cultivation methods - compared to ordinary tea leaves, organic tea eliminates the use of chemical pesticides and synthetic fertilizers, retaining more of the natural active substances in tea leaves, with a purer taste and more complete nutrients. This not only meets consumers' pursuit of "natural nourishment" and "zero-burden" beverages, but also endows milk tea products with a deeper health connotation. Therefore, organic tea is expected to leverage its quality differentiation advantage of being "healthier and more nourishing" to lead the milk tea industry to achieve a new round of product breakthroughs and value upgrades, opening up a market space with greater growth potential.
  • 🍬 Sugar
    Sugar control is another important trend. "No added sugar" and "30% sugar" have become the norm for ordering milk tea, natural sweeteners such as stevia and erythritol are widely used in sugar-free milk tea to balance the needs of health and taste. Functional milk tea has also begun to emerge. Some brands have launched milk tea products with added collagen, hyaluronic acid, or specific probiotics, while tea remains the carrier base for these functional ingredients. The antioxidant and refreshing functions of tea itself are also being emphasized more.

🌎 Globalization Narrative: When Milk Tea Becomes a Carrier of Chinese Cultural Output

The opening of MIXUE in Hollywood is the latest footnote to the globalization of milk tea. From the introduction of Taiwanese bubble tea to Japan and Southeast Asia in the 1980s to the present, when Chinese tea brands have opened more than 15,000 stores worldwide, milk tea has become an important carrier of Chinese cultural export.

During the globalization of milk tea, the role of tea has been continuously adjusted to adapt to local markets. In North America, to accommodate consumers' sensitivity to caffeine, milk tea shops often offer low-caffeine tea base options; in Southeast Asia, to adapt to the local hot climate, refreshing tea bases such as green tea and oolong tea are more popular; in Europe, black tea milk tea still dominates, but specialty tea bases such as matcha are also gradually being accepted.

Interestingly, the globalization of milk tea has also promoted the overseas recognition of traditional Chinese tea. Many consumers first learned about well-known Chinese teas such as Tieguanyin, Dahongpao, and Pu'er through milk tea, and then went on to try pure tea beverages, thus forming a "from milk tea to tea" consumption upgrade path.

❓ Related Q&A

Q1: From the "slave of milk" in the Southern and Northern Dynasties to today's milk tea, has the essence of this beverage changed?
A: Its essence remains unchanged, always a blend of "tea + milk". What has changed are its form and connotation: from a noble beverage and a daily necessity, it has evolved into a global commodity today that combines daily fast-moving consumer goods, social symbols, and cultural carriers.
Q2: Why do high-end milk teas nowadays prefer using oolong tea and white tea as their tea bases?
A: For flavor differentiation and sense of value. Compared with traditional black tea, the floral and fruity aroma of oolong tea and the elegant freshness of white tea can better create unique memory points, and also meet the demand for "savoring more refined tea aroma" in Consumption Upgrade.
Q3: From the "slave of milk" on the Silk Road to the milk tea in the hands of Hollywood, is Chinese tea culture achieving a successful modern and globalized output through the medium of milk tea?
A: Yes, this is the most successful and widespread "soft output" in centuries.
- The Dimensionality Reduction Strike from "Taste Drinking" to "Casual Drinking": Traditional Chinese tea ceremony (taste drinking) has a high threshold and is time-consuming. Milk tea has transformed it into "casual drinking" that can be enjoyed anytime, anywhere with rich flavors, lowering the threshold for the world to access the flavor and culture of Chinese tea, and is an efficient "entry-level experience".
- Completed the "localized translation" of flavors: The article clearly demonstrates this wisdom: tea, when it reached the United Kingdom, was sweetened to become British milk tea; when it reached India, it was spiced to become masala chai; when it reached Taiwan, it was added with tapioca pearls to become bubble tea. Today, Chinese brands are also doing the reverse: using Western cheese milk caps and Southeast Asian coconut milk to pair with Chinese tea, creating a flavor language that young people around the world can understand.
- Ultimate say in the industrial chain: The final output is not only products but also standards. When global consumers start to inquire whether the milk tea uses Assam black tea or Lapsang Souchong, Ceylon tea or Jin Jun Mei, China's status as the country of origin of tea and the center of category innovation will be truly established at the consumer end.
Q4: Everyone says milk tea is unhealthy, so does milk tea with "zero creamer" and "zero-calorie sugar" count as healthy?
A: It is an important advancement, but it does not necessarily mean "healthy". It addresses core pain points such as trans fats and excessive sugar, shifting it from an "unhealthy snack" to a "relatively controllable daily beverage", but the calories and additives in freshly made beverages still need to be viewed rationally.
Q5: Now milk tea shops are all emphasizing "whole leaf tea" and "cold brewed tea". Does this mean that milk tea has finally returned to "tea" itself?
A: This is a real "value return", but it has also been shrewdly packaged as a core selling point.
- A Necessary Choice for Health: In the early days of the industry, the use of creamer (vegetable fat powder) was widely criticized. Shifting to loose-leaf tea + fresh milk is a necessary product upgrade in response to consumers' health needs, which forms the core of the return.
- The Battlefield of Flavor Differentiation: When all brands can use fresh milk, the tea base becomes the key to victory. Just as the floral aroma of oolong tea, the downy aroma of white tea, and the aged aroma of Pu-erh tea create a rich flavor matrix and creative materials for brands.
- Cultural Premium and Identity: Drinking a cup of milk tea that explicitly uses "Wuyi Dahongpao" or "Yunnan Ancient Tree Pu'er" brings a vastly different cultural experience and sense of identity to consumers compared to drinking a cup of generic "milk tea". This strategic move has elevated milk tea from being a "sweet drink" to a "modern beverage with cultural belonging".
🍃 从草原到好莱坞,一杯奶茶,千年交融。

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