Privacy policy
Copyright Notice
Except for authorized situations or as otherwise stated by this website, all works (including but not limited to images, videos, and text content) posted on this website and all related websites, webpage domains, and social media accounts registered under the name of the company affiliated with this website are the copyright of WUYUE TEA CULTURE LIMITED. The aforementioned content must not be used for any commercial purposes.
Privacy Policy
Welcome to use our services. We attach great importance to user privacy and personal information protection. When you use our products and/or services, we may collect and use your relevant information. We hope to explain to you through this privacy policy how we collect, use, store, share, and transfer this information when you use our products and/or services, as well as the ways we provide you to access, update, delete, and protect this information.
Please note that our website is currently in the testing phase, and this privacy policy will be updated from time to time. Please refer to the updated version. This privacy policy is written in Chinese, with the English version provided for reference only. In case of any conflict between versions in different languages, the Chinese version shall prevail.
This Privacy Policy applies solely to the products and services provided by WUYUE TEA CULTURE LIMITED. (hereinafter referred to as "we") and their extended functionalities, including this website, client applications, mini-programs, and various products and services offered to you through new forms that emerge with technological advancements.
If a specific product or service we offer has a separate privacy policy or special provisions in the corresponding user service agreement, the privacy policy for that product will take precedence. For any content not covered in the privacy policy and user service agreement of that product, this policy shall prevail. If our affiliated companies' products or services utilize products or services provided by WUYUE TEA CULTURE LIMITED. but do not have a separate privacy policy, this Privacy Policy also applies to those products or services.
Please read this Privacy Policy carefully (especially the bold content) and ensure that you understand our rules for handling your personal information. If you have any questions during the reading process, you can consult us through the contact information provided in this Privacy Policy.
Version update date: April 20, 2025
Version Effective Date: May 28, 2025
If you have any questions, comments or suggestions, please feel free to contact us through the following contact information:
E-mail: contact@mrcha-tea.com
Office address: ROOM 13,27/F,HO KING COMMERCIAL CENTRE,2-16 FA YUEN STREET,MONGKOK,KOWLOON,HONG KONG
This Privacy Policy includes the following contents:
1. How we collect and use your personal information
To ensure your service experience on this website, we will adhere to the principles of legitimacy, legality, and necessity. Within the scope permitted by law, we will collect and use personal information that you actively provide during the use of products and/or services, or that arises from the use of products and/or services, as well as relevant personal information obtained from third parties. If we need to use your personal information for purposes not specified in this policy, or to use information collected for specific purpose for other purposes, we will inform you in a reasonable manner and obtain your consent again before use.
Personal information we will collect
1.1.1 To realize the function of purchasing goods and services
a) Account information
When you register an account on this website, you are required to provide us with at least the account name, password, and email address you intend to use. We will verify the validity of your identity by sending an email. Your account name serves as your default nickname, and you can modify and add other relevant information on the corresponding personal information page. All of this information falls under your "account information". Your supplementary account information will assist us in offering personalized product recommendations and an enhanced shopping experience. However, not providing this supplementary information will not hinder your access to the basic online shopping functionalities.
A successfully registered account can be used to login on the homepage of this website. When logging in, you will need to provide us with your account information. If you do not provide such information, you will be unable to log in and purchase products on this website.
b) Display and searching of products and services information
To present you with products or services, we collect your device information (including operating system and application version, language settings), IP address, other device location-related information (including GPS location information and WLAN access points authorized by you), and browser type during use. This information is used to sort the corresponding product or service content to adapt to your device interface.
To provide you with services such as displaying your search history, browsing records, favorite products or stores, followed stores, shopping carts, or order items or services, we collect your browsing information, search records, favorite records, follow records, add-to-cart information, and order information.
c) Place orders and order management
When you are ready to settle the goods in your shopping cart, our system will generate an order for the items you purchased. You need to fill in at least your recipient's name, shipping address, payment information, and mobile phone number in the order. Additionally, the order will include the order number, information about the goods or services you purchased, the time of placing the order, and the amount of payment you should make. If you need to issue an invoice, you also need to provide the invoice title, taxpayer identification number (if requires) and the email address to receive the invoice (for legal entities, you need to provide the company name, taxpayer identification number, contact information, registered address, business license and other necessary information for invoice issuance).
1.1.2 Functions necessary to ensure transaction security
To ensure the stability and security of our system when you use our products and/or services, prevent your personal information from being illegally obtained, and more accurately prevent fraud and protect account security, we need to collect your language settings, account information, IP address, log information, location information, browsing information, order and payment information, and SIM card information (SIM serial number, carrier, and country code) during use to identify whether you are a real natural person user, whether you are logging in from an abnormal location, and to assess your account risk. We may also record some links ("URLs") that we consider risky. We will also collect your device information to analyze system problems on this website, measure traffic, and identify potential risks. We will investigate any abnormal information you choose to send to us.
If you do not provide the aforementioned information, we will be unable to safeguard your service and account security during your use of our services, but this will not affect your access to other features within our platform.
1.1.3 To realize the basic function of commodity trading
In order to provide you with product purchase services, we will collect your account information, contact number, location, delivery address, payment information, invoice information, and purchased product information through this website. When the purchaser is an institution/organization/corporation, we collect information about the purchaser's institution/organization/corporation. For authorization and instructions on additional information collection during order payment and transportation, please refer to the relevant policies of the third-party payment institutions (link: https://latipay.net/2023/04/12/latipay-documents/) and logistics institutions (https://www.jito-scm.com/) that cooperate with this website.
1.1.4 Functions necessary for providing consultation and after-sales service
In order to protect your rights and interests and system security, and to understand the background of the dispute and your requirements, we will collect your account name, email address, order information (including order number, order account, payment amount, payment quantity, order time, payment and other effective information related to the order), historical order records, and communication history records with the customer service representative of our website in the following circumstances:
a) You inquire at any stage of product selection or account registration;
b) You have submitted a return or exchange service request to this website;
c) You have submitted an application for handling after-sales disputes to this website;
d) You need to visit our office premises for business cooperation purposes;
e) You make other requests or suggestions through the contact information provided on this website.
1.1.5 Collection of other relevant information
In addition, we may also collect other personal information necessary to ensure the smooth provision of services such as product display and payment, as well as to manage the services provided on this website. All information collected from you will be subject to your prior individual authorization.
Information collection without obtaining your consent
Please note that in the following situations, we do not need to obtain your consent to collect and use your personal information:
a) Necessary for fulfilling our legal obligations;
b) Necessary for responding to public health emergencies or protecting your life, health, and property safety in emergency situations;
c) Conducting news reporting, public opinion supervision, and other activities in the public interest, we will process your personal information within a reasonable range;
d) Processing your personal information that you have voluntarily disclosed or that has been legally disclosed within a reasonable scope;
e) Other circumstances stipulated by laws and regulations.
2. How we use Cookies
To fulfill your personalized needs and provide you with a more convenient access experience, we will send one or more small data files called cookies to your computer or mobile device. The cookies assigned to you are unique and can only be read by the web server in the domain that issued the cookies to you. We send cookies to you to simplify the steps for repeated login, store your shopping preferences or the product data in your shopping cart, provide you with personalized shopping settings, help you optimize your selection and interaction with advertisements, and assist in determining your login status and account or data security.
The information collected through cookies is personal information that cannot be used independently. You understand and agree that we will use the information collected through cookies in combination with your other information. Most web browsers automatically enable cookies, but you can adjust your browser settings at any time to choose to disable cookies. However, cookies enable you to enjoy our better and more personalized services. If you disable cookies, you may not be able to fully experience or use all the services provided on our website. Therefore, we recommend that you keep them enabled.
3. How do we provide your personal information to external parties
3.1 Situations where personal information is provided to external parties:
We will not share your personal information with companies, organizations, or individuals outside of this website, except in the following circumstances:
a) Obtain your explicit consent or authorization in advance;
b) Necessary for us to fulfill our legal obligations or statutory duties;
c) Provision is made in accordance with mandatory requirements of laws, regulations, administrative departments, and judicial departments;
d) To the extent permitted by laws and regulations, it is necessary to provide such information in order to safeguard the interests, property, or safety of the affiliated parties or partners of the company owning this website, you, other website users, or the public;
e) Only by sharing your personal information can we fulfill the core functions of our products and/or services or provide the services you need (such as payment and product transportation, etc.);
f) To handle disputes or controversies between you and others as per your request;
g) Providing information in accordance with relevant agreements signed with you (including electronically signed agreements online and corresponding platform rules) or other legal documents;
h) For academic research;
i) For social public interests that comply with laws and regulations, and in response to public health emergencies.
3.2 Provision of information for implementing payment and logistics functions
3.2.1 Information sharing for realizing payment function
After you place an order, our website will direct you to the payment page. Based on the reasons stated in section 3.1(d) of this Privacy Policy, we will share your order information and payment details (account name, transaction ID, transaction amount, transaction time, and the bank card number used for payment) with the payment platform. You acknowledge that the sharing of the aforementioned information is necessary for the payment function of the order, and you will choose the payment service that suits you based on the prompts provided by the payment institution's platform.
3.2.2 Information sharing for realizing logistics functions
After a complete order is generated, our website will share order information (account information, order details, payment details, shipping address, contact information) with our partnered logistics providers. You confirm that the sharing of the aforementioned information is necessary for the smooth transportation of the purchased goods, and ensure to provide complete and valid shipping information in one go as per the instructions provided by our website.
4. How do we store your personal Information
4.1 Storage location
In principle, the personal information collected and generated by this website for the purposes of this Privacy Policy will be stored in the United States.
4.2 Storage life
In principle, the account information, contact information, email address, payment information, mailing address, and historical order provided by you on this website will be retained in the system for a period of five years, calculated from the date such information is generated. After five years, the system will either delete your aforementioned information or anonymize it.
Please understand and agree that we may extend the storage period of your personal information based on the following reasons:
a) according to relevant laws and regulations;
b) Based on court decisions, arbitration rulings, or government orders;
c) Obtain your prior consent separately.
5. How we protect your personal information
We have formulated policies and internal operating procedures for personal information protection in accordance with relevant international rules and Hong Kong laws and regulations. We employ network and data security protection measures that meet industry standards to safeguard your personal information and prevent unauthorized access, public disclosure, use, modification, damage, or loss of personal information.
Please be aware that the Internet environment is not 100% secure. We will do our utmost to ensure the security of the personal information you provide to us, but we cannot fully guarantee that all our security management measures are absolutely effective. We remind you to make a careful decision before providing us with personal information.
If an unfortunate incident involving personal information security occurs, we will promptly notify you in accordance with laws and regulations, government requirements, and our emergency response plan. We may notify you via email, phone, text message, webpage push notifications, or announcements regarding the basic situation and possible impact of the security incident, the measures we have taken or will take, and our recommendations to you.
6. How do you manage your personal information
This website places great emphasis on your concerns regarding personal information and will make every effort to protect your rights to access, correct, delete, and withdraw consent for your personal information, so that you have sufficient ability to safeguard your privacy and security. Your rights include:
6.1 Accessing, copying, and correcting your personal information
Except as required by laws and regulations, you have the right to access, copy and correct your personal information at any time, including account information, receipt information, order information, browsing information, comment information, invoice information, etc. For any other personal information generated during your use of our products and/or services that you need to access or correct, please feel free to contact us. We will respond to your request in accordance with the methods and timeframes specified in this privacy policy.
6.2 Delete your personal information
In any of the following circumstances, we will proactively delete your personal information. If we fail to do so, you have the right to request us to delete:
The purpose of processing your personal information has been achieved, is unachievable, or is no longer necessary for achieving the purpose of processing;
b) We cease to provide products or services, or the retention period has expired;
c) you withdraw your consent;
d) We have processed your personal information in violation of laws, administrative regulations, or agreements.
Please note that deleting completed and canceled order information may prevent us from accurately determining your purchase information, making it difficult to provide corresponding after-sales services. Additionally, you will not be able to use features such as leaving reviews on this site for the deleted orders.
6.3 Change the scope of your authorization consent or withdraw your authorization
You can change the scope of personal information you authorize us to continue collecting or withdraw your authorization by deleting information, turning off device functions, or making privacy settings on this website. You can also withdraw all authorization for us to continue to collect your personal information by deleting your account.
Please understand that each business function requires some basic personal information to be completed. After you withdraw your consent or authorization, we will be unable to continue providing you with the services corresponding to the withdrawn consent or authorization, and will no longer process your corresponding personal information. However, your decision to withdraw your consent or authorization will not affect the processing of personal information that has been carried out based on your previous authorization.
6.4 Obtain a copy of your personal information
You have the right to obtain a copy of your personal information. If you need a copy of the personal information we have collected about you, please feel free to contact us. Subject to relevant legal requirements and technical feasibility, we will provide you with the corresponding copy of your personal information as per your request.
7. Updates to this Privacy Policy
To provide you with better services and as our business develops, this Privacy Policy will be updated accordingly. However, without your explicit consent, we will not reduce the rights you are entitled to under this Privacy Policy. We will notify you of any updates to the relevant content by posting the updated version on our website and reminding you through website announcements or other appropriate means before it takes effect. Please also visit our website to stay informed about the latest Privacy Policy.
For significant changes, we will provide more prominent notifications (we will explain the specific changes to the privacy policy through various means, including but not limited to email, SMS, or special prompts on the browsing page).
Significant changes referred to in this Privacy Policy include, but are not limited to:
a) There have been significant changes in our service model, including the purpose of processing personal information, the types of personal information processed, and the ways in which personal information is used, etc;
b) We have undergone significant changes in ownership structure, organizational structure, etc. Such as changes in ownership caused by business adjustments, bankruptcy mergers, etc;
c) Changes in the main recipients of personal information sharing, transfer, or public disclosure;
d) There are significant changes in your rights regarding participation in personal information processing and the methods for exercising these rights;
e) When there are changes in our responsible department for handling personal information security, contact information, and complaint channels;
f) When the personal information security impact assessment report indicates the presence of high risks.
We will also archive the previous versions of this Privacy Policy for your reference.
To ensure that you receive notifications in a timely manner, we recommend that you promptly notify us of any updates to your contact information. If you continue to use our services after this Privacy Policy update takes effect, it signifies that you have fully read, understood, and accepted the updated Privacy Policy and are willing to be bound by the updated policy. We encourage you to review this Privacy Policy each time you use our services.